According to CNet, Apple will receive more space at CES from 4,000 square feet to 25,000 square feet.

t's called the iLounge Pavilion and will be an exhibition area for products related to the Mac, iPod, and iPhone. This year, for the first time, there will also be a section for applications for use on Apple products.
The original 4,000-square-foot space sold out within days of the announced availability to retailers, developers, and accessory makers looking to exhibit their wares and services, according to the CEA. That led to the decision to expand the floor space.

Full story: CNet News