In a world where fast edits are used to hide mistakes and imperfections, prolonged single shots are really scarce. Therefore, the more valuable they are. Especially when it takes about 50-60 times of repeating a scene over and over to get just what the director wanted. That appears to be the case of latest OK Go music video – as we read Harley Brown’s article on billboard.com.
The video is a single continuous shot, filmed entirely from an octacopter:
And here's a photo posted at Instagram by one of OK Go's musicians, Damian Kulash, which shows how the drone was mounted prior to launch:
Harley’s article sheds some light onto how it was recorded:
To coordinate everyone moving in synchrony to the parking lot for the final setup, Harano set up enormous speakers and played "I Won't Let You Down" at half-speed, which "allowed for more precise movements even with the complicated choreography," (comment by Busby Berkeley, choreographer)
To capture all those Japanese schoolgirls flashing colored umbrellas in the shapes of lyrics and OK Go members' faces in perfect synchronicity, Harano used a specialized drone camera controlled both by GPS and by hand from an altitude of nearly half a mile.
More information and photos in the original article at billboard.com here.