If you are a Final Cut Pro user Avid has a proposal for you. You can get Media Composer 5.5 with the Production Suite for the price of $995, so over 60% off the regular price!  You will also get free Avid Media Composer for Final Cut Pro Users online training from Class on Demand (a $100 USD value) - however it will not be shipped with the software and may arrive at a later time. What's interesting is that Final Cut Pro X users are excluded from this offer.

In order to receive your discounted price from your local reseller you need to present your original Final Cut Pro documentation (such as your install guide or manual) and your Final Cut Pro serial number for verification (and keep your software). If you prefer to buy it online you need to complete and submit this form (you'll need a valid FCP serial number) and you'll be emailed a unique discount code that can be used one time only in the Avid store.

The offer expires on September 30, 2011. If you have any questions you can check out the FAQ site which you will find here.

"If you’re not getting what you need to succeed—or you’re a former Avid user who switched (we’d love to have you back)—we want to help make your choice easier. (...) There's a lot of buzz in the marketplace about which editing platform is best for you and why. Media Composer® software is the professional's choice—so rest assured that features and workflows are improved and added based on what works in the real world. But that's just the beginning of the story."

Here are the main Media Composer advantages (via Avid):

• Native compatibility with Mac OS and Windows operating systems
• Supports popular video interfaces from AJA and Matrox that FCP users may already have
• Read ProRes and other QuickTime footage with AMA (Avid Media Access)
• Instantly access and edit a wide range of formats natively—without transcoding
• Mix and match formats, frame rates, resolutions, and more in real time—no rendering
• Get everything you need in a professional ACE-certified toolset
• Collaborate with others easily, and simultaneously share media and assets
• Take on projects of any scope and type, from short format to feature-length films
• Work with everyone—integrate with Pro Tools, finishing, and grading workflows
• Deliver on time and on budget, with tight integration into professional pipelines
• Get support for the workflows you need now, including multicam and tape and project transfer
• Polish and deliver productions using high-quality third-party apps in the Production Suite

Source: http://www.avid.com