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Post NAB 2014 thoughts
Posted by Szymon Masiak
April 14, 2014, at 1:02 PM

We are back. 26 hours of journey in one direction. Las Vegas, the Sin City (literally) and us (me and Jakub) at NAB.... plus 100k other enthusiasts.
It was so much fun to go to NAB and such a great privilege to meet you all. If you missed our Instagram feed, you may still reach it at: http://instagram.com/motionvfx.
It was an incredible experience when some of you were spotting the MotionVFX logo on our t-shirts in such a tremendous crowd and were stopping us to say hello. Thank you! We also had an honour to have a small booth at the Supermeet, where we had a chance to present mObject and other products in front of a real crowd. Thank you for stopping by! If you forgot your 20% OFF code, it's "supermeet", so make sure to use it till the end of April :)
I had a chance to finally meet in person folks like Mark Spencer and Steve Martin from Ripple Training, with whom we had breakfast (thank you for having us guys! I feel like I knew you all my life!). Later on we had a fun chat with Andrew Kramer from Videocopilot, we were interviewed by Larry Jordan from DigitalProductionBuzz, Chuck Joiner from MacVoices, Gordon A. Burkell from AOTG, Montreal Final Cut Pro User Group and others.

 

NAB 2014 was all about 4K and MacPro. Every camera producer was 4K ready and every other booth had a new MacPro (it's called "smart advertisement"). However, we did enjoy it a lot if you ask me. I'm not a person who's fascinated with 4K production as most of the tools and hardware available on the market are not ready for 4K. Yet. You need more power, more storage, more everything. The States didn't fully convert to HD yet and here you've got 4K coming. Well, we saw an 8K cinema and its footage shot in 8K 120fps if 4K is not enough. Sure, it was amazing, but this may launch in Japan first (or only) and then the world will try to follow or catch up with it in the next... 20 years or so. I don't know.
We spent 3 days on NAB's floors showing you as much as we could via Instagram, so I encourage you to go through all our photos to find out what exactly happened in Vegas last week: http://instagram.com/motionvfx

It was definitely worth it. We have new ideas and just returned to the office starting a new chapter in our productions. My team did a tremendous job working hard while I was out and we have products ready for at least next 6 weeks, so stay tuned for new releases. We will start with mFire 50% off tomorrow and then mWater will arrive next week among other really cool products.

Thanks again for having us, stopping by and saying hello. Thank you for all your support. Thanks to you we are able to continue what we do. Thank you.

Best,
Szymon Masiak
motionvfx founder and owner

Super informative panel discussion: 11th Annual Pre-NAB Editor's Lounge!
Posted by Andrzej, motionVFX Team
April 4, 2014, at 9:55 AM

What to expect at NAB '14? What are the current trends in the post production world? What gear and technology is on the rise? These and many more questions are answered in the PreNAB Lounge 2014 uploaded to Vimeo by Editor's Lounge.

The upload is divided into two parts - in the first (45 minutes) there are several general topics discussed, while the second (almost 30 minutes) is a Q&A section. Here's the video description from Vimeo:

Editors' Lounge presents the 11th Annual Pre-NAB Discussion Panel with Debra Kaufman and featuring Terence Curren, Michael Kammes, Ramy Katrib and Mark Raudonis discussing the current state of editing and post-production, looking at what to expect for this year's NAB and peering ahead to trends for 2014 and beyond. The event was held on Friday March 21st at Key Code Media in Burbank.

The entire video is very imformative, especially that the panelists not only present their opinion on certain topics, but also argue with each other providing accurate counterarguments. Certain topics are not so obvious and the video is a good opportunity to see different points of view.

The first video covers the following topics (via vimeo.com):

02:35 HPA Tech Retreat
02:51 Archiving / storage
18:20 Ultra HD / 4K
29:03 8K
31:05 HDR (High Dynamic Range)
33:15 Camera review
36:58 Editing tools
39:20 "Cloud-based" editing
40:00 Redesigned Mac Pro
42:53 Frame rates
44:21 SDI vs IP switching

The second, the Q&A part, in the most part focuses on the issue of cloud storage and it's influence on post industry. Currently the bandwith is the bottleneck, but as it progresses and files will be uploaded to the cloud quicker - what's going to stop outsourcing post work to India or another country where wages are much lower? Can and should this migration be inhibited? The panelists discuss the tax incentives to keep the production where it is now, but is it enough? Watch the video and learn more about cloud storage, outsourcing and other topics:

 

Source: http://www.aotg.com

Dolby Vision - dynamic range on a whole new level!
Posted by Andrzej, motionVFX Team
April 3, 2014, at 4:23 PM

Watching the flood of news titles screaming '4K!', it may seem that the resolution has become of the utmost importance, while the cameras' dynamic range is somewhat left behind. The latest post on Larry Jordan's blog discusses the dynamic range revolution that will quite probably happen is the following years.

First off, Larry reminds how big is the scope of visible light that a human eye can capture compared to what cameras output. As he says, human eye can see 100,000 gray scale values. And the video formats? 8bit is 256 gray scale values, 10bit - 1024, 12bit - 4,096, and 16bit - 65,536, which is still only two thirds of human eye capabilities.

Now, to the point. How does the Dolby Vision work? Larry explains it is:

(...) a second compression stream that piggy-backs on top of an existing H.264 file that allows systems enabled with Dolby technology to play media with extended dynamic range, while those sets that are not Dolby enabled play the original encode. An added attraction to this new format is that while the dynamic range improves by close to five orders of magnitude, piggy-backing the second stream only adds 25% to the file size of the original H.264 file.

Have a look at this incredible promo video produced by Dolby Labs:

In his article Larry is convinced that Dolby Vision is the way the industry will go really soon, and, what is more, he reveals that Dolby is already working with other companies to implement the new technology:

Today, I learned that Dolby has relationships with Amazon, Hulu and NetFlix to support their new technology. Plus monitor manufacturers Sharp and LG and a variety of unannounced chip developers that create the   firmware necessary to interpret the enhanced video stream into high-dynamic range images. It is Dolby’s hope to have this technology released to the market by early 2015.

For more information, please visit Larry's blog or official Dolby Vision page at dolby.com

Source: http://www.larryjordan.biz

Can you learn FCPX in 30 minutes?
Posted by Andrzej, motionVFX Team
April 1, 2014, at 11:55 AM

It's often said that one of the big advantages Final Cut Pro X has over other NLEs is its intuitive ease of use. But learning to use it in 30 minutes sounds incredible, and yet, that's the title of a video uploaded by Jeffrey Bradbury to Youtube and presented by premiumbeat.com.

The video explains that you only need to go through 4 steps to create your awesome project. These are: ingest media, organize, edit, and export the project. All of the steps are performed on screen with a sufficient commentary, simple enough even for a first-timer:

The information Jeffrey shares in the video is very basic, but let's not forget its aim is to present FCPX to those who are not familiar with the app. While it may not be detailed enough to convince other NLE users to FCPX, it certainly is appealing to those that are new to the video editing world. If anybody asks you, which NLE is best to start learning editing, and how to do it, don't hesitate to direct them to the above video.

Source: http://www.premiumbeat.com

Useful FCPX library cleanup tool: Final Cut Library Manager v1.5 released!
Posted by Andrzej, motionVFX Team
March 26, 2014, at 8:26 PM

Running out of space for your media files? Maybe instead of buying yet another drive, it’s time to do some cleaning in your Final Cut Pro library. At the beginning of March, Arctic Whiteness released a great utility for doing the cleanup called Final Cut Library Manager (v 1.0). How does it work? The official product webpage explains:

It’ll find all of your Spotlight-indexed libraries and display them in one window so that you can easily sort them and see how much space they’re taking up. When you’re ready you can then recover gigabytes worth of space by quickly and safely removing render files, proxies and optimized media files.

The company also prepares a short tutorial on how to use the app:

Recently Arctic Whiteness released an updated version 1.5 introducing plenty of changes and new features. The above tutorial was prepared for 1.0 version, but they promise to release another one, featuring the improvements made in latest version soon. Among the new features you’ll find (via arcticwhiteness.com):

  • FCLM now memorises the libraries that it’s seen so that it can list them even if they are currently offline or absent. This allows users to use FCLM as a cataloging system to keep track of which libraries are on which volume, even when the disks aren’t connected.
  • Individual folders can now be added to the list of sources on the left by dragging or clicking the + button. This will be particularly useful to those working in a group environment who wish to see only the libraries in their own directory on an XSAN, for example.
  • Sources that are not indexed by Spotlight can now be manually scanned for libraries.
  • The sources on the left can now be sorted manually or removed from the list.
  • It’s now possible to clean Shared Media files and Optical Flow (Stablization) data files. These columns can be displayed via the View Menu if required.
  • FCLM can now display and edit the Finder Comments for each library (the same comments that can be seen when choosing “Get Info” in the Finder).
  • Full screen mode is now supported.

You can download a trial version for Final Cut Library Manager, although it cannon clean libraries. To run FCLM you’ll need FCP updated to 10.1 and of course Mavericks. Full version of this software is priced at €7.99.

Source: http://www.arcticwhiteness.com



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