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Color correction - why do we need to convince our audience that they need it!
Posted by Andrzej, motionVFX Team
October 24, 2014, at 6:12 PM

They say a good editor is the one who’s work is not noticeable by the viewer. What about color correction? If the colors, skin tones, shades etc. are made so they look natural within a shot and between two separate shots put together, then you can say that the colorist has done a good job. However, Terence Curren in a short article and video posted at provideocoalition.com poses a valid question: how would your client know the amount (and quality) of work you’ve done, and appreciate your professional services, if the final product looks the way it should look:

"In our industry, I have long believed we have done a disservice to our long-term economic health by being secretive about our craft. If our clients and consumers don’t know exactly what we do, why should they pay more for a skilled artisan?"

The point of the video is not to teach how to perform a professional color correction, but rather to point at some of the work colorists do, in order to increase general awareness how good can a corrected shot look, and the idea to implement changes live as the video progresses seems to do the trick just perfect.



For more information head over to provideocoalition.com to Terrence's short text on color correction.

Source: http://provideocoalition.com

Cinefix selection of top 10 Slow-mo scenes of all time
Posted by Andrzej, motionVFX Team
October 16, 2014, at 4:01 PM

Slow motion effect, despite being used so often nowadays, has not became a cliché. It can turn trivial actions into spectacular shots (under certain circumstances, of course). Although slo-mo is perfect for capturing events that would otherwise occur too fast to be appreciated at a normal speed, including explosions or gun fights, it can be used for other purposes, which is shown in the latest Cinefix ‘Top 10 slow-mo Moments of All Time’.

The compilation does include some of the great (but obvious) destruction scenes, but very it very consciously draws our attention to slow motion shots that go beyond obvious. These include the traumatizing blood-flood scene from Kubrick’s The Shining, where slo-mo elevates the drama and terror,  or a brilliant opening of Watchmen, where it allows the movie to smuggle more or less subtle allusions. Cinefix compilation also provides a little insight into how some scenes were shot, and does not forget to mention some remarkable scenes, which for some reason have not been included in the ranking.

Here’s the video:

As it happens with compilations choosing the best of the best, the viewers may have different opinions on the choice of movies, but nonetheless the Cinefix selection does include some of the best slow motion scenes out there.

Source: https://www.youtube.com

99 cameras to produce a 60 seconds video - awesome Toyota commercial 'Like You've Never Seen Before!'
Posted by Andrzej, motionVFX Team
October 16, 2014, at 10:58 AM

Advertising is a very specific branch of filmmaking – within a very short time limit you need to draw the viewers’ attention and hopefully make a lasting impression. The era of intrusive ads that simply encourage to buy a product is long gone, and to be successful and recognizable in a long commercial block you need a truly catchy idea.

Michael Zhang from petapixel.com drew our attention to a Toyota commercial that uses a clever trick – it doesn’t try to hide the presence of a camera (or 99 cameras in this case). Quite the contrary – it probably shows all the techniques filmmakers use (CGI too), and it does it on purpose and overtly. It also includes footage from all types of cameras– from the pro cinema cameras, through DSLRs and action cams, to camcorders. The message in the car ad is also quite clear – Toyota has used all the tech available to make it.

Have a look yourself, it’s a pleasure to watch:

There’s also a (kind of) BTS video available that gives you a little more insight into how it was made, though it’s a shame we’re not let in a little further into the making-of process – it certainly required perfect (literally) cooperation and synchronization from all the camera operators. Nevertheless, there you go:

Source: http://petapixel.com

3 robberies, close to $2 000 000 worth equipment stolen, including 350 cameras from Blackmagic
Posted by Andrzej, motionVFX Team
October 16, 2014, at 10:15 AM

A big blow to Blackmagic Design has been dealt in a robbery last weekend – the thieves made off with a 1,5 million worth of equipment from the company’s distribution center  – we read in a report at abc7news.com. As a matter of fact, three separate burglaries took place, apart from BMD, the Mac House Productions and Core Microsystems have been hit, with losses of $150 000 in the former case and $200 000 in the latter. Whether these have been connected and coordinated is not known, however, we read in the news report that it looks like 'professional' theft:

Police say the thieves knew what they were doing, that they acted fast and knew exactly what they were after

The ABC7 newspage quotes Kenny Dang from the Core Microsystems:

Someone that knows the industry of the video world where they were coming in and gearing towards the video equipment that they wanted to take.

ABC7 included a video material in their newspage, where you’ll see some of the footage recorded by Mac House Productions security cameras. There have been some issues with the video playback, we encourage you to try viewing it from ABC7 news report page.

Most of the stolen gear were cameras and lenses, with the highest loss at the expense of Blackmagic Design, as stated above, where over 350 cameras have been taken. What’ll happen with the stolen equipment? It’ll be available in the black market soon, most likely; the Police suggest all the gear may be headed to Asia, where it will be difficult to recover.

Source: http://abc7news.com

Take a peek at the redesigned iTunes Store!
Posted by Andrzej, motionVFX Team
October 14, 2014, at 10:43 AM

As the scheduled OS X Yosemite release is approaching, Apple-focused newspages report redesigned  iTunes Store is introduced to OS X beta testers. It appears that the graphic layout will change quite substantially. The new iTunes, we read at appleinsider.com, will resemble Yosemite is design, described previously as ‘flat’:

The most apparent change is a departure from the previous iTunes Stores' three-dimensional landscape, which incorporated copious use of shadows to create a sense of depth. For example, the homepage carousel is no longer a jukebox-style collection of cards that appears to "swing" out of frame when browsing, but instead holds side-scrolling content panes. (the image below that depicts the new style comes from www.macrumors.com)

9to5mac.com provides a little more detail on the new layout:

Individual pages for albums, TV shows, and iOS apps have also been redesigned and now feature more iOS-like controls throughout. Download buttons have been reduced to simple outlines. Shadows and textures have been removed throughout the store, putting the content directly on a stark white or dark gray background.

The most likely launch date? As we’ve informed previously, it’s quite possible we’ll see the OS X Yosemite and the new iTunes at ‘it’s been way too long’ Apple event on October 16.

Source: http://www.macrumors.comhttp://9to5mac.comhttp://appleinsider.com

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