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Apple introduces 27-inch iMac with Retina 5K display and updates Mac mini!
Posted by Michal, motionVFX Team
October 17, 2014, at 2:42 AM

Last but not least, Apple also updated its line of Mac computers and filmmakers should be absolutely excited, because Apple introduced 27-inch iMacs with not 4K, but Retina 5K displays! This is huge and the new iMac will feature the world’s highest resolution computer display with a breathtaking 14.7 million pixels! If you plan to edit 4K videos, the new iMac seems to be the perfect tool for you. The computer is also quite powerful, because available setups incorporate quad-core processors, high-performance graphics, Fusion Drive and Thunderbolt 2. The 5K display offers 5120x2880 resolution, so four times more pixels than the standard 27-inch iMac and 67 percent more pixels than a 4K display! Apple uses a precisely manufactured oxide TFT-based panel to deliver vivid display brightness from corner to corner.

The new iMac comes with a 3.5 GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.9 GHz, and for the first time can be configured with a 4 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 4.4 GHz. Every new iMac with Retina 5K display also comes with AMD Radeon R9 M290X graphics and can be configured with AMD Radeon R9 M295X graphics, delivering up to 3.5 teraflops of computing power.

Apple also updated Mac mini which now features fourth generation Intel Core processors, integrated graphics that are up to 90 percent faster. It also includes two Thunderbolt 2 ports, each delivering up to 20Gbps of bandwidth to each port. 



It is worth adding that every new Mac comes with OS X Yosemite and free copies of iMovie, GarageBand and the suite of iWork. 

Prices of iMac with Retina 5K display begin at $2,499 and Mac mini prices begin at $499.

Source: http://www.apple.com | http://maczonen.dk

Mac OS X Yosemite finally here and available as a free upgrade!
Posted by Michal, motionVFX Team
October 17, 2014, at 1:45 AM

The new version of Mac OS X is finally here and that's absolutely great because introduces great features not only to regular users but also to developers, who now will be able to support all the exciting new features in iOS 8 and new iTunes (such as video previews). OS X Yosemite is available as a free upgrade for Mac users from the Mac App Store, it delivers a fresh, modern look and introduces Continuity features that make it easy to hand off activities between Mac and iOS devices (for example now you will be able to receive iPhone calls from your Mac!). Yosemite also includes a new Today view, a redesigned Spotlight and updated versions of Safari, Mail, Messages and iTunes. In the case of refreshed desktop design, Streamlined toolbars make more room for your content, and use translucency to reveal additional app content as you scroll. Translucent window sidebars, give you a sense of what’s hidden behind the active window, etc.

Here's the list of all major updates introduced with Yosemite (via Apple):

  • Today view in Notification Center, giving you quick access to informative widgets for Calendar, Weather, Stocks, Reminders, World Clock and social networks. You can also add widgets like Yahoo! Sports from the Mac App Store to customize your Today view;
  • a new Spotlight, delivering rich information right to your desktop from Wikipedia, Maps, Bing, App Store℠, iTunes Store®, iBooks Store℠, top websites, news and movie showtimes;
  • iCloud Drive℠, so you can store files of any type in iCloud®, organize them any way you like, and access them from your Mac, iPhone, iPad® or even a Windows PC;
  • a streamlined new Safari that delivers the fastest performance, as well as the longest battery life for web browsing and Netflix HD video streaming on the Mac;
  • an updated version of Mail, which includes Markup for quickly filling out and signing forms and PDFs right within Mail, plus Mail Drop, which makes it easy to send large attachments up to 5GB for free;
  • enhanced Messages, so now you can add participants to your ongoing group conversations, see their locations on a map, quickly access attachments and even mute notifications;
  • iTunes 12, which has a sleek new look, is fast and simple to use, and makes it easier to switch between browsing your music library and discovering new music on the iTunes Store. A new Recents view makes it easy to access the media you just purchased or recently played; and
  • Family Sharing, so family members can now browse and download each other’s iTunes, iBooks® or Mac App Store purchases.

Yosemite is available as a free upgrade today from the Mac App Store.

Source: http://www.apple.com

Apple introduces iPad Air 2, the thinnest iPad ever, and the iPad mini 3!
Posted by Michal, motionVFX Team
October 17, 2014, at 12:43 AM

The wait is finally over! At Apple Special Event the Cupertino company revealed many awesome products. The iPad Air 2 was among them and it is the thinnest and most powerful iPad ever. The new iPad is just 6.1mm thin and it weights less than a pound. The new tablet also features an improved Retina display (enhanced contrast and richer, more vibrant colors), as well as better cameras for taking great photos and videos - for many users this is an important upgrade, because many of them are taking pictures and videos on their iPads. The new model will be available in gold, silver and space gray. In the same colors you will be able to get the new iPad mini 3 and they both also offer Touch ID so just like in the case of latest iPhones, now you will have the option to unlock your iPad with just the touch of a finger.



The iPad Air 2 is powered by the new Apple-designed A8X chip, which according to the company delivers a 40 percent improvement in CPU performance and 2.5 times the graphics performance of iPad Air, and still delivers the up to 10-hour battery life. The tablet is combined with Metal, the new graphics technology in iOS 8 that unlocks realistic visual effects comparable to the most advanced gaming consoles. The new iSight camera enables better photos and videos, with an 8MP sensor and advanced optics, it also adds features including time-lapse video, slo-mo and 1080p HD video.

The iPad mini line on the other hand has been updated to include iPad mini 3 with Touch ID and iPad mini with Retina display, now called iPad mini 2 and starting at $299 and both iPads feature a Retina display, the A7 chip, 5MP iSight camera and FaceTime HD.

Pricing & Availability (via Apple):

"iPad Air 2 and iPad mini 3 come in three gorgeous metallic finishes including gold, silver and space gray, and customers in 29 countries and territories can order online beginning Friday, October 17. Both iPads will be available starting later next week in the US, Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi models only), Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Iceland, Ireland, Italy, Japan, Liechtenstein, Luxembourg, Macau (Wi-Fi models only), Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Spain, Sweden, Switzerland and the UK. Availability in Croatia, Greece, Puerto Rico, Russia, Turkey, United Arab Emirates and elsewhere around the world, will continue through the end of October with additional global availability in the coming months. iPads are sold through the Apple Online Store (www.apple.com), Apple’s retail stores and through AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers.

iPad Air 2 with Wi-Fi models will be available for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 64GB model and $699 (US) for the 128GB model. iPad Air 2 with Wi-Fi + Cellular models will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 64GB model and $829 (US) for the 128GB model. iPad mini 3 with Wi-Fi models will be available for a suggested retail price of $399 (US) for the 16GB model, $499 (US) for the 64GB model and $599 (US) for the 128GB model. iPad mini 3 with Wi-Fi + Cellular models will be available for a suggested retail price of $529 (US) for the 16GB model, $629 (US) for the 64GB model and $729 (US) for the 128GB model.

iPad Air, iPad mini 2 and iPad mini, available in silver or space gray, are offered at now more affordable prices. iPad Air starts at $399 (US) for the 16GB with Wi-Fi model, iPad mini 2 starts at $299 (US) for the 16GB with Wi-Fi model, and iPad mini starts at $249 (US) for the 16GB with Wi-Fi model."

Source: http://www.apple.com

Cinefix selection of top 10 Slow-mo scenes of all time
Posted by Andrzej, motionVFX Team
October 16, 2014, at 4:01 PM

Slow motion effect, despite being used so often nowadays, has not became a cliché. It can turn trivial actions into spectacular shots (under certain circumstances, of course). Although slo-mo is perfect for capturing events that would otherwise occur too fast to be appreciated at a normal speed, including explosions or gun fights, it can be used for other purposes, which is shown in the latest Cinefix ‘Top 10 slow-mo Moments of All Time’.

The compilation does include some of the great (but obvious) destruction scenes, but very it very consciously draws our attention to slow motion shots that go beyond obvious. These include the traumatizing blood-flood scene from Kubrick’s The Shining, where slo-mo elevates the drama and terror,  or a brilliant opening of Watchmen, where it allows the movie to smuggle more or less subtle allusions. Cinefix compilation also provides a little insight into how some scenes were shot, and does not forget to mention some remarkable scenes, which for some reason have not been included in the ranking.

Here’s the video:

As it happens with compilations choosing the best of the best, the viewers may have different opinions on the choice of movies, but nonetheless the Cinefix selection does include some of the best slow motion scenes out there.

Source: https://www.youtube.com

99 cameras to produce a 60 seconds video - awesome Toyota commercial 'Like You've Never Seen Before!'
Posted by Andrzej, motionVFX Team
October 16, 2014, at 10:58 AM

Advertising is a very specific branch of filmmaking – within a very short time limit you need to draw the viewers’ attention and hopefully make a lasting impression. The era of intrusive ads that simply encourage to buy a product is long gone, and to be successful and recognizable in a long commercial block you need a truly catchy idea.

Michael Zhang from petapixel.com drew our attention to a Toyota commercial that uses a clever trick – it doesn’t try to hide the presence of a camera (or 99 cameras in this case). Quite the contrary – it probably shows all the techniques filmmakers use (CGI too), and it does it on purpose and overtly. It also includes footage from all types of cameras– from the pro cinema cameras, through DSLRs and action cams, to camcorders. The message in the car ad is also quite clear – Toyota has used all the tech available to make it.

Have a look yourself, it’s a pleasure to watch:

There’s also a (kind of) BTS video available that gives you a little more insight into how it was made, though it’s a shame we’re not let in a little further into the making-of process – it certainly required perfect (literally) cooperation and synchronization from all the camera operators. Nevertheless, there you go:

Source: http://petapixel.com



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