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Color correction - why do we need to convince our audience that they need it!
Posted by Andrzej, motionVFX Team
October 24, 2014, at 6:12 PM

They say a good editor is the one who’s work is not noticeable by the viewer. What about color correction? If the colors, skin tones, shades etc. are made so they look natural within a shot and between two separate shots put together, then you can say that the colorist has done a good job. However, Terence Curren in a short article and video posted at provideocoalition.com poses a valid question: how would your client know the amount (and quality) of work you’ve done, and appreciate your professional services, if the final product looks the way it should look:

"In our industry, I have long believed we have done a disservice to our long-term economic health by being secretive about our craft. If our clients and consumers don’t know exactly what we do, why should they pay more for a skilled artisan?"

The point of the video is not to teach how to perform a professional color correction, but rather to point at some of the work colorists do, in order to increase general awareness how good can a corrected shot look, and the idea to implement changes live as the video progresses seems to do the trick just perfect.



For more information head over to provideocoalition.com to Terrence's short text on color correction.

Source: http://provideocoalition.com

Panasonic VariCam prices announced!
Posted by Andrzej, motionVFX Team
October 24, 2014, at 5:01 PM

Panasonic’s new VariCam was among this year’s biggest camera announcements. The new model drew a lot of attention due to a number of innovative solutions  (to learn more about the camera itself, please refer to our previous posts on this topic). In the meantime, let’s focus on another issue – who the potential buyer is. It was known from the start that the new VariCam won’t be cheap – speculations placed it around ARRI Amira or Alexa price levels. 

Now, rumors be no more, the official pricing has been announced recently: following a blog post at abelcine.com, we read that a complete VariCam 35 4K package will cost $55,000 and VariCam HS (High-Speed/Variable Frame Rate) $46,000. For that price you’ll receive:

  • camera module 
  • recording / control module,
  • color viewfinder, 
  • shoulder mount module
     


All of the modules can be bought separately. For a list of modules and prices you may visit abelcine.com blog via this link.

A while ago the new VariCam first footage has been published - while it was generally well received in articles around the industry press and blogs, those who are interested in further details may wish to have a look at "A Critical Look at Varicam’s Latest Demon Reel" written by Art Adams and posted on dvinfo.net here. Art’s article is quite long, and very exhaustive, with plenty of details analysed.

Source: http://blog.abelcine.com

Apple's fourth quarter - strong iPhone, Mac and App Store sales!
Posted by Michal, motionVFX Team
October 24, 2014, at 1:52 AM

A few days ago Apple announced financial results for its fiscal 2014 fourth quarter that ended September 27, 2014 and as you could expect the results are strong (I believe we all got used to it;)). The Cupertino company posted a quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion and these results compare to revenue of $37.5 billion and net profit of $7.5 billion in the year-ago quarter, so as you can see Apple still manages to grow. What's more the gross margin was 38 percent compared to 37 percent in the year-ago quarter and international sales accounted for 60 percent of the quarter’s revenue. MacRumors posted a very interesting piechart in which you can see the revenue by category and if you wonder why Apple dropped the iPod Touch, just look at this chart and you will find the answer...


If you own Apple's shares you will be pleased to know that the board of directors has declared a cash dividend of $.47 per share - this dividend will be payable on November 13, 2014. Of course strong results were influenced by iPhone 6 sales and Tim Cook said:

“Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus. With amazing innovations in our new iPhones, iPads and Macs, as well as iOS 8 and OS X Yosemite, we are heading into the holidays with Apple’s strongest product lineup ever. We are also incredibly excited about Apple Watch and other great products and services in the pipeline for 2015.”

Apple also provided the following guidance for its fiscal 2015 first quarter (via Apple):

  • revenue between $63.5 billion and $66.5 billion
  • gross margin between 37.5 percent and 38.5 percent
  • operating expenses between $5.4 billion and $5.5 billion
  • other income/(expense) of $325 million
  • tax rate of 26.5 percent

Source: http://www.apple.com

Samsung joins the ranks of mirrorless 4K cameras with the Samsung NX1!
Posted by Michal, motionVFX Team
October 23, 2014, at 3:21 AM

Many filmmakers and reviewers believe that mirrorless cameras are much better than DSLRs and Samsung seems to agree because the company made the decision to join the ranks of mirrorless 4K cameras, as reported by Definition Magazine. The end of HD is near and the magazine believes that we are witnessing an important change on the market, because even a company with no history in video introduces a stills camera that can record 4K (in 24fps and with the H.265 codec). The Samsung NX1 also gives you full manual control of many functions, such as ISO, shutter speed, aperture, white balance and audio. The data rate is also not bad - 80Mb/s seems to be enough in the case of many projects and while some cameras offer better specs, the promo video is pretty great!
 

 

And here's an excerpt from Definition Magazine:

"Data rate is up to 80Mb/s (As good as 160Mb/s say Samsung) and internal recording is to Class 10 SD cards up to 64GB in size. A clean HDMI signal lets you use an external recorder.

The camera has a 28MP APS-C backside illuminated sensor with ISO up to 25600 (expanded to 51200) and full phase detection AF usuable for video. Samsung also offer a transcoder for your files to ProRes, DNxHD and Cinema DNG as editing H.265 is difficult at the moment."


The camera will cost £1299 (US$2110/AU$1175) and will be out next month.

Source: http://www.definitionmagazine.com

Panasonic GH4 awarded a gold award by DPReview, read filmmaker's perspective!
Posted by Michal, motionVFX Team
October 23, 2014, at 2:04 AM

The Panasonic GH4 is an affordable 4K camera and if you're an indie filmmaker and you plan to get a 4K camera, you probably take the GH4 into consideration. Now you have another reason because DPReview gave Panasonic GH4 a gold award. Andrew Reid of EOS HD wrote a segment of the review (he focused on filmmaking aspects of the camera) and on his blog he recaps what he wrote. First of all he observes that the biggest single advantage of the $1600 Panasonic GH4 is how complete it is straight out of the box and how good and affordable it is if compared to professional cameras. Of course if you plan to use the GH4 on professional projects you need to invest a little more and buy some gear (on the other hand if you already own the GH2 or GH3, most of your stuff will work just fine with the GH4). 



Andrew wrote:

"The GH4 however still requires a few add-ons for a professional workflow, especially on the audio-side. The appeal of cameras like the Canon C300 at $15k to pros is that the blocks come integrated and ready to use out of the box. XLR audio interfaces, ND filters and a top handle are examples of features the GH4 needs to be outfitted with whereas often more expensive pro video tools like the Canon C300 often don’t (although often cinema cameras like the Epic and Alexa, conversely, do). However the fact is that the GH4’s image is better specified for today’s world than the C300. The 4K output of the GH4 can produce oversampled 1080p in post at a higher bitrate and colour depth than the C300, at a price of $1600 compared to $15,000."

On the other hand he admits that the C300 has a better low-light performance, but that's due to the smaller sensor and instead of one C300 you can buy ten GH4s, so... let's not expect miracles. And so Andrew concludes:

"In fairness though, the GH4 is not so much a ‘replacement’ for a professional cinema camera, more an additional option for the filmmaker which will be selected when the unique abilities of the tool are required by certain work. The simple fact that there’s even a comparison to be made to a $15,000 cinema camera says a lot about how far Panasonic has reached to connect with filmmakers."

If you want to read the full article, follow this link.

Source: http://www.eoshd.com



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