The Blackmagic URSA is one of the most interesting cinema cameras on the market, but there aren't many tests of it yet. Brian Hallett of ProVideo Coalition wrote a nice review of the camera, and he compares it to the ARRI ALEXA and the RED One. He feels that the URSA can be a perfect choice for all kind of projects, though it might not be the best run & gun camera. Brian's friends were in need of a music video for their You Knew Me When music project, so he decided to help them in achieving this task and he took this opportunity to test the URSA. A great thing about the review is that Brian shares many video samples, so you can see how the URSA performs. What Brian loves about this camera is that it is able to produce a truly cinematic look and he also discovered that Blackmagic took the time to perfect the slow motion because it does not feel like video.
"Additionally, I loved how a shooter can choose any frame rate he/she wants. Any speed up to 80fps in 3:1 4K raw and 1080 to 30fps in 4K Lossless raw. In the music video I shot we captured all the performance at 48fps and most of the broll at 80 fps. If I was shooting a driving shot or something and I wanted a touch smoother I'd have the option of shooting at 36 fps. Plus, no more conforming slow motion in your NLE, with the URSA you set your project to a frame rate and the slow motion footage is captured/played back in slow motion."
Brian wonders why the URSA is not too popular even though it's a great product. He thinks that the problem is that a lot of potential customers have come from the world of DLSR, so many of them would need to upgrade their gear and accessories.
"They're allergic to large cameras, and without seeing a lot of sensor options offered up they may not believe in the user upgradability of this camera.
Why should this camera take off? 4K ProRes 444 files with 12bit color. Who else, at this price, is offering that. This camera has a very cinematic 80fps with a likely upgrade to higher frame rates. Hopefully Blackmagic comes out with more sensor options at NAB2015... the more options the better. Monitors built into the camera. There is absolutely no reason to put another monitor, other than an EVF, on this camera. This camera has the potential to be a darling if Blackmagic can move the design and features forward."
For much more head over to the full version of the review - click here.