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Elements of MotionVFX visual identity

Using the MotionVFX brand

The basics

We have created this guide to help you use our core branding elements — our logo, name, colors, and typography elements.

We cherish our brand, so before you start using its components, we ask you to make yourself familiar with our brand guidelines and usage recommendations.

Our brand name

The name MotionVFX summarizes our primary fields of work: motion design and visual effects. The correct spelling and capitalization of our name is essential to us, so be sure to use appropriate forms.

MotionVFX — the standard form, used whenever you write texts mentioning our company or products, describe your amazing edits obtained with our products, or make a short note to a friend. — the all-lowercase form appears only in the address of our website.

MOTIONVFX — the all-caps form appears in our logotype and may be used within texts written in all capital letters, e.g. as a part of a discount code.

Product names

We want our product branding to convey clarity and consistency, which is why we use the lowercase m trademark prefix as the first letter of our pack names:

mProduct — mMessage, mTravel, mChannel...


Please watch out for these common mistakes:

*motionVFX Always capitalize the name, except in URLs.

*Motionvfx Remember to capitalize the final VFX.

*Motion VFX Do not insert a space.

*MFX Nope.

*M Tuber 2 The “m” prefix (as in: mTuber 2) is lowercase and is not followed by space.


Core colors

Black and white are our primary brand colors. They are used for main texts and backgrounds. The medium gray is intended for secondary texts and labels. The lighter grays may be used for backgrounds when visual separation of layout elements is needed.

backgrounds, buttons and texts
backgrounds, buttons and texts

Secondary colors

When designing graphic content related to MotionVFX, you can use these secondary colors sparingly.

buttons, links, new product flag
buttons, links: hover
buttons, links: active
discount flag
additional buttons and links
additional buttons and links: hover
bestseller flag
orange: hover

Interface colors

Additional colors that match well with Final Cut Pro’s dark theme and are used in plugin interfaces.

Lorem ipsum dolor sit amet.
purple text on dark background — only use at large font sizes
button purple
button purple: hover
button purple: active
background dark-gray
button dark-gray
button dark-gray: hover
button dark-gray: active


Proxima Nova

We chose Proxima Nova as our primary typeface. It is used in our logotype, throughout MotionVFX branding and on our website.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Light Leading creators of templates and plugins for FCP and Apple Motion.
Regular We are a team of friends with various passions but a common vision.
Semibold All the tools within enable you to create a video masterpiece.
Bold Professional gradings, typography presets, transitions...

Nunito Sans

Nunito Sans is our secondary typeface. We use it in our plugin interfaces.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Light Effortlessly highlight your content with engaging visual effects.
Regular Captivate your audience with these astonishing visualizations.
Semi-bold Breathe a new spirit into your job with these stunning presets.
Bold All the tools within enable you to create a video masterpiece.
Extra-bold These video stylizations are just an endless source of ideas.
Black Boost your editing game and achieve your vision with ease.

Ideal stack

Proxima Nova, 40px
Diversified content
Proxima Nova, 24px
A space to create great things
Subhead, body
Proxima Nova, 18px
See how various kinds of elements can be combined for an invigorating result.
Proxima Nova, 16px
Take a look at examples of astonishing effects you can achieve with mTracker 3D expansion packs.
Proxima Nova, 14px
Get regular updates about our superb templates and plugins!

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