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Elements of MotionVFX visual identity

Using the MotionVFX brand

The basics

We have created this guide to help you use our core branding elements — our logo, name, colors, and typography elements.

We love our brand, so before you start using its components, definitely check it out.

Our brand name

The name MotionVFX combines both our passions: motion design and visual effects. The correct spelling of our name is essential to us, so use only the proper forms:

MotionVFX — whenever you write texts mentioning our company or products, describe your amazing edits obtained with our products, or make a short note to a friend.

motionvfx.com — our name is written in lowercase only when it appears in the address of our website.

MOTIONVFX — within texts written in capital letters, or when it is a part of a discount code.

mProduct — mMessage, mTravel, mChannel... We want our product branding to convey clarity and consistency, which is why we use the lowercase m trademark prefix as the first letter of our pack names.

Colors

Core colors

Black and white are our primary brand colors. They are used for main texts and backgrounds. The medium gray is intended for secondary texts and labels. The lighter grays may be used for backgrounds when visual separation of layout elements is needed.

#000000
backgrounds, buttons and texts
#9A9A9A
texts
#F7F7F7
backgrounds
#FBFBFB
backgrounds
#FFFFFF
backgrounds, buttons and texts

Secondary colors

When designing graphic content related to MotionVFX, you can use these secondary colors sparingly.

#3D98FF
buttons, links, new product flag
#1784ff
buttons, links: hover
#0a7dff
buttons, links: active
#FA71A4
discount flag
#FF7A93
warnings
#F6CC24
additional buttons and links
#F0BC12
additional buttons and links: hover
#FBA500
bestseller flag
#F39508
orange: hover

Interface colors

Additional colors that match well with Final Cut Pro’s dark theme and are used in plugin interfaces.

#5235A8
button purple
#4A3098
button purple: hover
#442B8F
button purple: active
#151517
background dark-gray
#202024
button dark-gray
#313135
button dark-gray: hover
#39393D
button dark-gray: active

Typography

Proxima Nova

We chose Proxima Nova as our primary typeface. It is used in our logotype, throughout MotionVFX branding and on our website.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Light Leading creators of templates and plugins for FCP and Apple Motion.
Regular We are a team of friends with various passions but a common vision.
Semibold All the tools within enable you to create a video masterpiece.
Bold Professional gradings, typography presets, transitions...

Nunito Sans

Nunito Sans is our secondary typeface. We use it in our plugin interfaces.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Light Effortlessly highlight your content with engaging visual effects.
Regular Captivate your audience with these astonishing visualizations.
Semi-bold Breathe a new spirit into your job with these stunning presets.
Bold All the tools within enable you to create a video masterpiece.
Extra-bold These video stylizations are just an endless source of ideas.
Black Boost your editing game and achieve your vision with ease.

Ideal stack

Heading
Proxima Nova, 40px
Diversified content
Heading
Proxima Nova, 24px
A space to create great things
Subhead, body
Proxima Nova, 18px
See how various kinds of elements can be combined for an invigorating result.
Body
Proxima Nova, 16px
Take a look at examples of astonishing effects you can achieve with mTracker 3D expansion packs.
Caption
Proxima Nova, 14px
Get regular updates about our superb templates and plugins!

Social media

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