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SanDisk announces two extreme 256GB microSD cards - perfect for 4K filmmaking!
Posted by Michal
June 29, 2016, at 7:04 PM

If you record 4K content you must be well-aware that the speed of your memory cards matters. Of course it all depends on compression and if your camera is using a codec with a low bitrate, standard memory cards can be more than enough. But if the codec offers really great image quality, you are forced to invest in fast memory cards - and this is usually the case with 4K content. SanDisk, one of the leaders on the market, announced today a new suite of 256GB microSD cards, which includes the new 256GB SanDisk Extreme microSDXC UHS-I card – the fastest microSD card in its class. It also includes 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, the first 256GB card optimized for mainstream consumers. The huge write/read speeds will allow you to capture professional-grade 4K videos without worrying about running out of space on their device. According to the company, you will be able to record up to 14 hours of 4K UHD video on one single card! 

The 256GB SanDisk Extreme microSDXC UHS-I card delivers transfer speeds of up to 100MB/s and write speeds of up to 90MB/s - sounds like a perfect choice for owners of such 4K cameras as the Panasonic GH4. Prices also seem to be reasonable - The 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, will be available worldwide in August 2016 for the suggested price of $149.99, while the 256GB SanDisk Extreme microSDXC UHS-I card will be available worldwide in calendar Q4 2016 for the suggested price of $199.99.


mTransition Zoom - FCPX Transition Plugin
Posted by Szymon Masiak
June 3, 2016, at 1:58 PM

Editing is not only putting clips together, but also a very demanding task to make all the shots fit to create a certain effect. The editor is often the last person that decides on the overall mood and meaning of the whole composition. The dynamism of the edit is set by many different aspects, such as the length of the clips and the action they depict. The process requires a lot of skills and is quite time-consuming. We came up with a plugin that will help you create an amazingly energetic edit within just minutes.

mTransition Zoom is an incredibly versatile collection of ultradynamic footage shifts that will turn every editing project into a cinematic composition just overflowing with action. These transitions are quick, eye-catching and easily customizable.

The unique motion blur inside FCPX effect makes them even better for all kinds of jobs and adds an extra swiftness to the animation. This must-have plugin will help you with all kinds of projects, its versatility will stun you on every step of the edit. Enjoy!

Learn More: mTransition Zoom

mFrame 2 - 50 Handy Split Screens Built Exclusively for Final Cut Pro X
Posted by Szymon Masiak
May 23, 2016, at 2:48 PM

As editors, we need to be very organized when it comes to managing the footage we use. As our edits grow bigger, so does the number of videos that need to be sorted, cut, and put in place. Sometimes it slips out of control and we end up with a messy final product. Those of you who know mFrame plugin already know all the pros of having a handy and user-friendly collection of frames and split screen effects. It gives you the means for convenient organizing of your shots, creating transitions and simultaneous viewing of several videos at once.

mFrame vol.2 arrives to introduce order and tidiness into your work with several brand new handy options and even smoother workflow. These 50 incredible animated footage frames with neat typography and several editable options will makeover your entire edit in no time.

Drag & drop workflow and on screen controls make the whole process of tidying up your edit even easier. Creating beautiful footage compositions with modern, geometrical look is now just a click away. mFrames vol.2 give you an infinite number of combinations, so you can always create a unique footage frame presentation.

Learn More: mFrame 2

mBokeh Anamorphic 4K - 50 Anamorphic Drag & Drop Bokeh Elements for any NLE
Posted by Szymon Masiak
May 13, 2016, at 1:13 PM

Anamorphic lenses are known for the special way they affect how images get projected onto the camera sensor. They are also very appreciated for the incredible light effects they produce during the process of filming. Some filmmakers use them especially to create a unique look that affects almost every aspect of the shot, like mood, overall lighting and dramatic effect. Undoubtedly, it takes a lot of skill to use all those characteristics of anamorphic lenses, but now you have a much easier way to have all the beautiful effects without all the effort and hours of preparations.

mBokeh 4K is a stunning collection of astounding anamorphic light effects shot in 4K resolution on Phantom Flex 4K camera with top-quality anamorphic lenses. Now you can add a wide range of ideal bokeh effects to every shot with just drag and drop action.

These bokehs are smooth, diversified and easy to use. Giving a video an extra delicate sparkling lighting boost is just a click away. You can also experiment with different blending modes to achieve even more diverse looks or mix different mBokehs together - the possibilities are limited only by your imagination. Have fun illuminating your edits!

Learn More: mBokeh Anamorphic 4K

Disney will use Nokia’s Ozo camera for 360 video content.
Posted by Maciej
May 6, 2016, at 9:03 AM

Since the announcment of Ozo, the 360 degree camera from Nokia, the company has been promising to set it up as a truly professional solution for creating 360 content. A few days ago Nokia is announced a partnership with Disney that should help deliver on that promise. As part of the deal, Ozo cameras will be put into the hands of Disney filmmakers and its marketing teams to create 360-degree, virtual reality content across all of the studio’s various brands.

Content is slowly starting to become available, with Disney using the Ozo for two recent pieces as part of the promotional campaign for The Jungle Book. One brought viewers into a 360-degree roundtable interview with director Jon Favreau, the film’s cast, and moderator Chris Hardwick, while another planted them on the red carpet of the film’s Los Angeles premiere. While those kind of straightforward uses serve as decent proofs-of-concept, Nokia Technologies president Ramzi Haidamus stresses that they’re just the beginning, with the deal also covering the other studios that Disney owns like Marvel and Lucasfilm. That means the Ozo could potentially end up being used for 360-degree VR content for Star Wars, Marvel, and Pixar properties.
Although Nokia is not sharing much about Disney’s future content plans, it is known that Ozo is currently being used to shoot behind-the-scenes footage for an upcoming Disney production — stepping onto the set of Avengers: Infinity or Star Wars: Episode VIII does indeed sound appealing.

360-degree video has been taking off in recent months, with YouTube and Facebook both increasingly focused on the format. The topic was of particular interest at this year’s NAB trade show, with a lot of products being presented that are designed for 360 video shooting. That’s where Nokia announced new 360-degree live-stream capabilities for the Ozo, as well as a new partnership with audio company Steinberg that will improve the Ozo’s potential both in post-production and in-live applications.

The Ozo is just one of many different VR camera options that have been announced, but Nokia seems to be setting itself as a company that’s uniquely suited to tackle the challenges of the emerging market by treating VR as the core of the business. Ozo is being positioned Ozo as the only camera today that is purpose-built for VR at a professional level.
It will be very exciting to see If the VR/360 video content will end up being interesting enough to push the sales of VR hardware, which in turn could pave the way for high budget, fully immersive cinematic experiences.

Source: The Verge