Since the announcment of Ozo, the 360 degree camera from Nokia, the company has been promising to set it up as a truly professional solution for creating 360 content. A few days ago Nokia is announced a partnership with Disney that should help deliver on that promise. As part of the deal, Ozo cameras will be put into the hands of Disney filmmakers and its marketing teams to create 360-degree, virtual reality content across all of the studio’s various brands.
Content is slowly starting to become available, with Disney using the Ozo for two recent pieces as part of the promotional campaign for The Jungle Book. One brought viewers into a 360-degree roundtable interview with director Jon Favreau, the film’s cast, and moderator Chris Hardwick, while another planted them on the red carpet of the film’s Los Angeles premiere. While those kind of straightforward uses serve as decent proofs-of-concept, Nokia Technologies president Ramzi Haidamus stresses that they’re just the beginning, with the deal also covering the other studios that Disney owns like Marvel and Lucasfilm. That means the Ozo could potentially end up being used for 360-degree VR content for Star Wars, Marvel, and Pixar properties.
Although Nokia is not sharing much about Disney’s future content plans, it is known that Ozo is currently being used to shoot behind-the-scenes footage for an upcoming Disney production — stepping onto the set of Avengers: Infinity or Star Wars: Episode VIII does indeed sound appealing.
360-degree video has been taking off in recent months, with YouTube and Facebook both increasingly focused on the format. The topic was of particular interest at this year’s NAB trade show, with a lot of products being presented that are designed for 360 video shooting. That’s where Nokia announced new 360-degree live-stream capabilities for the Ozo, as well as a new partnership with audio company Steinberg that will improve the Ozo’s potential both in post-production and in-live applications.
The Ozo is just one of many different VR camera options that have been announced, but Nokia seems to be setting itself as a company that’s uniquely suited to tackle the challenges of the emerging market by treating VR as the core of the business. Ozo is being positioned Ozo as the only camera today that is purpose-built for VR at a professional level.
It will be very exciting to see If the VR/360 video content will end up being interesting enough to push the sales of VR hardware, which in turn could pave the way for high budget, fully immersive cinematic experiences.
Source: The Verge