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The dark side of crowdfunding
Posted by Andrzej, motionVFX Team
May 26, 2015, at 1:20 PM

From time to time we post information about ongoing or successful crowdfunding campaigns, but there’s little word about what happens when things go wrong. Backers don’t have much influence whether a successfully funded product is delivered on time, or is delivered at all. In a recent story by Hugh Brownstone posted at conducts a small investigation in the case of a product called ‘Snapfocus’, which was sucessfully funded in 2012.



Hugh says it all started with a letter from a disappointed Snapfocus backer, who pointed that plant5d blog posted info about the campaign back in 2012, and who asked if they could pull out the truth about how it all happened. Hugh writes:

On first blush, the SnapFocus campaign of 2012 was a huge success: 272 backers pledged $110,957 against a $20,000 goal, created by Mr. Cole [the campaign’s creator – ed.]. And with 211 comments in the project blog, it was clear people were engaged.

Hugh then presents how exactly the latest comments looked – plenty of people being displeased (to put it mildly) about not receiving their promised device. Digging deeper, Hugh has found a statement explaining all the difficulties the campaign creator is going through.

Without judging which is the truth and which is a lie, it can certainly be said that the campaign turned out to a marketing, PR and trust disaster, even if (at least some) people actually received their SnapFocus. We’re not trying to discourage any of you from supporting crowdfounding campaigns, but we fully agree with Hugh’s advice: ‘(…)the best advice we can give you is: don’t pledge anything you can’t afford to lose.’

Hugh's full text is very long, and the above is merely a summary of the entire story - to read it in its entirety please follow this link to the original text.


Photoshop goes mobile - Adobe allows a peek at their retouching software prototype!
Posted by Andrzej, motionVFX Team
May 26, 2015, at 10:48 AM

Can’t argue with the fact that mobile devices are becoming powerful enough for some actual work, but the new video published on AdobePhotoshop channel at YouTube is nonetheless amazing.  The video is a short sneak peek of Adobe’s mobile photoshop early prototype.

In the video we can see Bryan O’Neil Hughes, Adobe’s Head of Outreach & Collaboration for CC, discuss a 50 MP image (shot with Canon 5ds) retouched tools such as heal or liquify smoothly:

Bryan highlights the tool is barely a prototype; there’s no mention of any release date information, or beta testing stage. We’ll keep you posted as soon as there’s more detail.


And the new owner of The Foundry is ... not Adobe
Posted by Andrzej, motionVFX Team
May 25, 2015, at 9:23 AM

The previous speculations that Adobe might become the owner of The Foundry (Carlyle Group) didn’t come true. The Foundry did get a new owner, or to be more specific, a new majority shareholder, and that is HG Capital, a highly prestigious private equity firm from UK. In the press release at we read:

The Foundry, a leading provider of award-winning creative software, announced a majority investment from HgCapital, one of the UK’s most prestigious private equity firms. Comprising experts from technology and business sectors, HgCapital are perceived as one of the top investors in European software. The Foundry will sit within the Technology, Media & Telecommunications (‘TMT’) sector of HgCapital. Under the terms of the deal, HgCapital will assume majority ownership from The Carlyle Group for an enterprise value of £200 million ($312 million USD).

Looking at what the news release at the and what their representatives say, The Foundry will benefit from the transaction.

In a text on the topic at Bill Collis, CEO at The Foundry, is quoted:

(…)The great news is that HgCapital tend to grow companies and build them over the long term. (...) HG is not a low cost operator' meaning they are not a company that seeks to buy, bleed money out of a company or cut down or sell parts off in piece.

So, it looks like The Foundry will operate as usual, as what is called ‘Independent Foundry’, pursuing the plans of new creative solutions. As Bill Collis says in the press release:

With this deal, we remain one of the few independent companies solely focused on creative industries. This lets us pursue our best-in-class strategy, prioritizing research and innovation; and teaming with other companies to create powerful collective solutions.

For full press release please follow this link to, and for the text at, please click here.


LUT Master Guide to Color Grading
Posted by Szymon Masiak
May 22, 2015, at 9:56 AM

Denver Riddle, our friend at Color Grading Central, producer of Color Finale plugin for Final Cut Pro X, posted an amazing video breaking down and helping to better understand the various LUTs used in color grading. It's a must have watch for those who are either getting into LUTs or not sure what they are.



Source: Color Grading Central

GoPro Studio Premium & Pro versions soon to be gone
Posted by Andrzej, motionVFX Team
May 21, 2015, at 10:02 PM

Currently GoPro offers their GoPro Studio software in three versions, the standard that comes free, and premium & pro that cost $299 and $999 respectively. But that is not for long, as it has been announced that the sales of paid versions will soon be halted, and the support withdrawn. According to info posted at, the end of sale date is on June 1, 2015, and end of support date is December 31, 2015:

GoPro continuously evolves the products and services we offer. These innovations mean that we periodically transition away from selling or servicing certain hardware or software products. In order to focus on other software products and services, including the free version of GoPro Studio available here, GoPro has ended development of GoPro Studio Premium and Professional. Beginning June 1, 2015, these titles will no longer be available for sale on

The message is followed by a short FAQ section, but there’s no explanation as to the reasons why GoPro is backing out from the Premium & Pro versions. There’s also no word about any substitutes, or other software that could be launched by GoPro in the future. Perhaps it has something to do with the fact that GoPro recently bought the software company called Kolor (‎360° video apps)?

GoPro Studio in its standard version will continue to be available and supported for free.



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