From time to time we post information about ongoing or successful crowdfunding campaigns, but there’s little word about what happens when things go wrong. Backers don’t have much influence whether a successfully funded product is delivered on time, or is delivered at all. In a recent story by Hugh Brownstone posted at planet5d.com conducts a small investigation in the case of a product called ‘Snapfocus’, which was sucessfully funded in 2012.
Hugh says it all started with a letter from a disappointed Snapfocus backer, who pointed that plant5d blog posted info about the campaign back in 2012, and who asked if they could pull out the truth about how it all happened. Hugh writes:
On first blush, the SnapFocus campaign of 2012 was a huge success: 272 backers pledged $110,957 against a $20,000 goal, created by Mr. Cole [the campaign’s creator – ed.]. And with 211 comments in the project blog, it was clear people were engaged.
Hugh then presents how exactly the latest comments looked – plenty of people being displeased (to put it mildly) about not receiving their promised device. Digging deeper, Hugh has found a statement explaining all the difficulties the campaign creator is going through.
Without judging which is the truth and which is a lie, it can certainly be said that the campaign turned out to a marketing, PR and trust disaster, even if (at least some) people actually received their SnapFocus. We’re not trying to discourage any of you from supporting crowdfounding campaigns, but we fully agree with Hugh’s advice: ‘(…)the best advice we can give you is: don’t pledge anything you can’t afford to lose.’
Hugh's full text is very long, and the above is merely a summary of the entire story - to read it in its entirety please follow this link to the original text.