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Digital Bolex won't be making cameras anymore - last call to get a D16!
Posted by Michal
June 29, 2016, at 1:53 AM

Sad news - the Digital Bolex team announced that they will not be making cameras anymore. Their D16 camera was for sure an interesting and ambitious project - it was well-balanced, the menu system was easy to use, the camera incorporated fast storage (SSD) and it was able to deliver really impressive footage. But with so many products on the market it seems that the Digital Bolex team wasn't able to succeed and maybe there was not enough room for an independent camera producer. If you want to get the D16, you still have a chance though - the online store will be running for a few more days and there are still cameras in stock. However you'll need to be quick - the store will be closed on June 30th at 11:59PM, PST.


Here's what the Digital Bolex team has written on their website:

"As a small business, always facing potentially fatal hurdles and unknown competition, it can be extremely difficult to know when the “right time” is to for a product line to come to an end. Do you try to read the tea leaves looking for potential new competitors? Do you hold your breath and dread a future when stock could be collecting dust on the shelves? If production costs rise, do you raise prices? What is the right margin for survival? What happens if the sensor you’ve been waiting for to make your next camera simply doesn’t exist?

After much deliberation, our team has recently decided that, for us, it’s the responsible decision to leave the table before any of those questions begin to affect our company and our customers.

(...)

While we aren’t going to be making cameras anymore, we’re not going anywhere—you don’t have to go home, but you can stay here. Our website, forum, and help section will continue as a resource for existing customers and those renting the camera from private owners or rental houses who need help, and as a way for filmmakers to promote their D16 projects. Our phone will stay on, and all warranties, repairs, and upgrades will continue to be performed by our team as we honor our commitment to the users who have chosen to enter into a relationship with us. Our in-kind support of filmmakers, film initiatives, and our grant for women cinematographers will also still be active, and we will also continue to support owners by sharing rental information and locations for interested filmmakers.

We want to thank our community for supporting our team and championing the Digital Bolex like it’s your own (it is), believing in our mission, and taking a new step in this journey with us as we transition away from retail and towards becoming the best resource for our community of users that we can be. We’re excited to keep sharing our stories with you, and to see the stories you’ll share with us."

Source: http://www.digitalbolex.com

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