We would rather expect photographic film's prices to go down, not up, but Fujifilm announced that it will implement a worldwide price increase for its photographic films. We can expect that others will follow. It might seem to be against economic law, but the price increases are the result of continuously decreasing demand. The increase will be double digit, but will vary depending on products, markets and regions.
It will apply to such photographic films as color negative films, color reversal films, black and white films, and quick snap. The increase is effective from May 2012.
Prices are also influenced by yen's appreciation and the cost of production, such as raw materials, oil and energy, that continues to rise or stay at high level. Under such circumstances Fujifilm is unable to absorb these costs during the production process and is forced to pass on price increases. The company takes this steps in order to sustain its photo imaging business.
Is it over for photographic film, or is there still hope?