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Three distinct stages of post-production in corporate video editing!
Posted by Michal
June 21, 2016, at 2:54 AM

Corporate videos are very popular projects and even if you shoot completely different clips, there's a big chance you'll want to create a video that promotes your own company or the company of your friend. Either way, you should definitely check out Jourdan Aldredge's article he published recently on Premiumbeat. He explains in great detail 3 stages of editing a corporate video and while planning is very important he believes that the most difficult aspect of doing such projects is the fact that you need to deal with your clients. Many of them don't have the knowledge how video editing works, what is possible and what is not, how time-consuming can sometimes be meeting a theoretically small request, etc. - this is why you should be upfront and limit your work to what is practical to finish it in time.

First there's the Story Stage. The pre-production process is probably the most important part because it's all about planning, talking to your client and laying everything out to edit:

"In this stage, you simply place the raw story pieces together as an outline of what you’ll work together later. While this layout isn’t sexy to share with clients (and while it may include some blemishes, out-of-focus and awkward shots), it will save both you and your client time later by showing it to them early."

Then is the Rought Stage in which you give your video a more professional look. You need to decide which takes you want to use, the process also includes cutting out blank spaces and awkward pauses and so on. 

"Ideally you can lock in every moving part needed (that doesn’t require minor tweaks) to share again with the client. Your goal again is to get picture and sound lock without maxing out render times with heavily corrected footage and audio."

And of course there's the Final Stage. That's the part in which you add in color correction and grading, stabilization, lens flares and other video effects.

For more, head over to the full version of the article - you can find it here.


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